IBM hat 765 CEOs aus Amerika, Europa und Asien zu ihren Innovationsstrategien befragt, und die Ergebnisse in einer Studie veröffentlicht.
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Force an outside look…every time – Push the organization to work with outsiders more, making it first systematic and, then, part of your culture. […] When asked which sources their companies relied on most for their innovative ideas, CEOs’ responses held some surprises.
Business partners were right near the top of the list – just behind the general employee population. And customers were third, which means two of the top three significant sources of innovative ideas now lie outside the organization.
Internal R&D, on the other hand, was conspicuously buried much further down the list. Only 17 percent of CEOs mentioned it. […] External sources were not only prevalent in the ranking of CEOs’ most significant sources of ideas, they also comprised a substantial portion of the overall quantity of ideas.
An und für sich nichts Neues, dennoch ist die Studie einen Blick wert. Die zwei zentralen Fragen bleiben weiterhin:
- Wie binde ich meine Kunden in Innovationsprozesse ein?
- Wie gelingt es mir Menschen aus Unternehmen mit unterschiedlichen Kulturen zur Kooperation zu motivieren, so dass eine gemeinsame Vision entsteht?
aus: Expanding the Innovation Horizon, IBM CEO Study 2006 (pdf Download)
